Jewish Marketing 101 – Choosing between Print or Online Marketing to the...
Reaching the Jewish customer used to much easier. You put an ad in the paper and usually you had success. That way of thinking has gone the way of The New York Sun print edition – it’s become...
View ArticleJewish Advertising 101 – What Hebrew National Didn’t Mean To Say
Hebrew NationalWhat Hebrew National Didn’t Mean To Say In no surprising news to the mainstream Jewish market, Hebrew National has been sued over allegations that they aren’t officially considered...
View ArticleJewish Marketing 101 – Bloomberg Businessweek article on Outsourcing your...
Outsourcing Your Marketing Services Posted by: Rod Kurtz on May 14, 2008 Have you ever considered outsourcing some, or even all, of your marketing? Doing so can help you achieve your business...
View ArticleJewish Marketing 101 – American Express Small Business Forum – 6 Tasks You...
6 Business Tasks You Could Be Outsourcing Royale Scuderi Freelance Writer and Life Fulfillment Expert 6 Business Tasks You Could Be Outsourcing April 3, 2012 Some businesses can handle normal daily...
View ArticleJewish Marketing 101 – Merchant Circle Survey on Marketing & Social Media Trends
MerchantCircle Press Releases Social Marketing Continues Meteoric Rise Among Local Businesses New research from MerchantCircle reveals local merchants flocking to simple, free marketing methods such...
View ArticleJewish PR 101 – El Al’s Ticket Mistake and Stellar Recovery
El Al’s newest ticket pricing issues doesn’t come from high fuel prices. A daily deal site offered bargain basement rates on flights to Israel from the U.S. Over 5,000 tickets were sold in a matter of...
View ArticleJewish Holidays 101 – Hanukkah – What To Know & How To Benefit
Hanukkah Gifts and Shopping Hanukkah is one of the most overt holidays on the Jewish calendar. The main point of Hanukkah is to “publicize and celebrate the miracle” so everything you’ve seen or heard...
View ArticleHighlighting Your Family Purim Party | Jewish Press
Featured in The Jewish Press: When it comes to special holiday events, we love to high style them, leave an impression and really publicize the joyous celebration! And on Purim, you have to create a...
View ArticleJewish Holidays 101 – Purim’s “Joyous” Benefits
Some call it the Jewish Halloween, some call it a drinking Thanksgiving… no matter what you call Purim, it’s a joyous Jewish holiday that is usually misunderstood by many but beneficial to those that...
View ArticleResponse to BuzzFeed: The 16 Most Annoying Things About Keeping Kosher
Although Emily Orley does make some valid points about kosher, in reality, it’s not that hard to keep a kosher lifestyle in the tri-state area. Outside of a major metropolitan area or large Jewish...
View ArticleShavuot – The “Dairy Holiday”
When people think of Jewish holidays, they tend to think of the big four – Rosh Hashana, Yom Kippur, Passover, and Hanukkah. These holidays tend to draw the most attention from mainstream media and...
View ArticleHow Israel (the “Start Up Nation”) Lost A Major Start Up
A Better Place… no more. Reposted from The Jewish Week: Israel’s Electric Car Crashes And Burns The demise of Shai Agassi’s Better Place rattles a ‘Start-up Nation’ accustomed to success. Tel Aviv — In...
View ArticleA $35,000 Knaidel Winner
Arvind Mahankali Wins Scripps National Spelling Bee on the Word “Knaidel”. Talk about an achievement, not just for Arvind, but for Yiddish as well! Reposted from JTA How do you spell knaidel? May 31,...
View ArticleWant Jewish votes? Head to the Hampton Synagogue (New York Times)
Rabbi Schneier’s voters. The Jewish community may be small in numbers but don’t disregard their influence. With mayoral candidates jockeying for favor among the Jewish community to try and succeed...
View ArticleFive PR Moves to Learn From Zomick’s Pest Problem
Zomick’s PR Problem Shabbos hasn’t been the same in years recently. Zomick’s, the admired bakery for Shabbos challah, was recently torched by a pest scandal that described how Zomick’s hasn’t passed...
View ArticleJewish & Kosher | What’s The Deal?
Sometimes the best way to describe Jewish and Kosher is through a presentation that covers some of the burning questions out there. So we created one that helps say exactly what people are thinking and...
View ArticleBooker Taps Ties to Jewish Community in Senate Race (WSJ)
As you saw in our previous post for the New York mayoral election and courting Jewish votes, the Jewish community may be small in numbers but don’t disregard their influence. Looking to take over the...
View ArticleWonder Bread: Soft. Delicious. Nutritious. and KOSHER! (but will it catch on?)
Ever pass by the bread aisle and have the Wonder Bread logo & colors catch your eye, only to be turned back by the questionable Kosher certification of the Triangle K? You need not put the loaf...
View Article7 Trends in Jewish Marketing & Communications
It’s 2014. And that means it’s time to re-evaluate your marketing & communications plan. Your focused on ensuring your business or non-profit is at the forefront of people’s minds in print, digital...
View ArticleThe New Ultra-Orthodox Jewish Faces of Tech & Mobile
When most people think of the Israel tech industry, they tend to envision modern, new-age cerebral types from Tel Aviv and Haifa. Which is why media tends to notice when an innovative Ultra-Orthodox...
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