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Jewish Marketing 101 – Choosing between Print or Online Marketing to the...

Reaching the Jewish customer used to much easier. You put an ad in the paper and usually you had success. That way of thinking has gone the way of  The New York Sun print edition – it’s become...

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Jewish Advertising 101 – What Hebrew National Didn’t Mean To Say

  Hebrew NationalWhat Hebrew National Didn’t Mean To Say In no surprising news to the mainstream Jewish market, Hebrew National has been sued over allegations that they aren’t officially considered...

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Jewish Marketing 101 – Bloomberg Businessweek article on Outsourcing your...

    Outsourcing Your Marketing Services Posted by: Rod Kurtz on May 14, 2008 Have you ever considered outsourcing some, or even all, of your marketing? Doing so can help you achieve your business...

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Jewish Marketing 101 – American Express Small Business Forum – 6 Tasks You...

6 Business Tasks You Could Be Outsourcing Royale Scuderi Freelance Writer and Life Fulfillment Expert 6 Business Tasks You Could Be Outsourcing April 3, 2012 Some businesses can handle normal daily...

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Jewish Marketing 101 – Merchant Circle Survey on Marketing & Social Media Trends

MerchantCircle Press Releases Social Marketing Continues Meteoric Rise Among Local Businesses New research from MerchantCircle reveals local merchants flocking to simple, free marketing methods such...

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Jewish PR 101 – El Al’s Ticket Mistake and Stellar Recovery

El Al’s newest ticket pricing issues doesn’t come from high fuel prices. A daily deal site offered bargain basement rates on flights to Israel from the U.S. Over 5,000 tickets were sold in a matter of...

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Jewish Holidays 101 – Hanukkah – What To Know & How To Benefit

Hanukkah Gifts and Shopping Hanukkah is one of the most overt holidays on the Jewish calendar. The main point of Hanukkah is to “publicize and celebrate the miracle” so everything you’ve seen or heard...

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Highlighting Your Family Purim Party | Jewish Press

 Featured in The Jewish Press: When it comes to special holiday events, we love to high style them, leave an impression and really  publicize the joyous celebration! And on Purim, you have to create a...

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Jewish Holidays 101 – Purim’s “Joyous” Benefits

Some call it the Jewish Halloween, some call it a drinking Thanksgiving… no matter what you call Purim, it’s a joyous Jewish holiday that is usually misunderstood by many but beneficial to those that...

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Response to BuzzFeed: The 16 Most Annoying Things About Keeping Kosher

Although Emily Orley does make some valid points about kosher, in reality, it’s not that hard to keep a kosher lifestyle in the tri-state area. Outside of a major metropolitan area or large Jewish...

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Shavuot – The “Dairy Holiday”

  When people think of Jewish holidays, they tend to think of the big four – Rosh Hashana, Yom Kippur, Passover, and Hanukkah. These holidays tend to draw the most attention from mainstream media and...

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How Israel (the “Start Up Nation”) Lost A Major Start Up

A Better Place… no more. Reposted from The Jewish Week: Israel’s Electric Car Crashes And Burns The demise of Shai Agassi’s Better Place rattles a ‘Start-up Nation’ accustomed to success. Tel Aviv — In...

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A $35,000 Knaidel Winner

Arvind Mahankali Wins Scripps National Spelling Bee on the Word “Knaidel”. Talk about an achievement, not just for Arvind, but for Yiddish as well! Reposted from JTA How do you spell knaidel? May 31,...

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Want Jewish votes? Head to the Hampton Synagogue (New York Times)

Rabbi Schneier’s voters. The Jewish community may be small in numbers but don’t disregard their influence. With mayoral candidates jockeying for favor among the Jewish community to try and succeed...

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Five PR Moves to Learn From Zomick’s Pest Problem

Zomick’s PR Problem Shabbos hasn’t been the same in years recently. Zomick’s, the admired bakery for Shabbos challah, was recently torched by a pest scandal that described how Zomick’s hasn’t passed...

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Jewish & Kosher | What’s The Deal?

Sometimes the best way to describe Jewish and Kosher is through a presentation that covers some of the burning questions out there. So we created one that helps say exactly what people are thinking and...

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Booker Taps Ties to Jewish Community in Senate Race (WSJ)

As you saw in our previous post for the New York mayoral election and courting Jewish votes, the Jewish community may be small in numbers but don’t disregard their influence. Looking to take over the...

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Wonder Bread: Soft. Delicious. Nutritious. and KOSHER! (but will it catch on?)

Ever pass by the bread aisle and have the Wonder Bread logo & colors catch your eye, only to be turned back by the questionable Kosher certification of the Triangle K? You need not put the loaf...

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7 Trends in Jewish Marketing & Communications

It’s 2014. And that means it’s time to re-evaluate your marketing & communications plan. Your focused on ensuring your business or non-profit is at the forefront of people’s minds in print, digital...

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The New Ultra-Orthodox Jewish Faces of Tech & Mobile

When most people think of the Israel tech industry, they tend to envision modern, new-age cerebral types from Tel Aviv and Haifa. Which is why media tends to notice when an innovative Ultra-Orthodox...

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